Our newsletter has been recognized as a top online marketing periodical for its insights into email marketing. Inside you'll find reflections on email marketing strategies, reflections on permission-based campaigns, interviews with leaders in the field, announcements of new Benchmark features and partnerships within the industry.
- Automation Domination and the Metrics to Watch Based on Your Goals
September 2017 We launched a new page to teach you all about Automation Pro. Plus, we’ve got Automation Friday every week for you to come ask your automation questions, see what others are doing and learn from our experts. You can also learn the metrics to monitor based on your goals. read more
- Learn Your Way! Now Offering More Practical Resources Than Ever Before
August 2017 Do not miss Automation Fridays, your chance for a free email marketing automation consultation and more. Plus, check out our new guide on What Makes a Great Email. read more
- Picture Perfect Email Marketing & More
July 2017 Learn practical strategies on how to quickly grow your list and where to get awesome free stock photos and the best way to use images. read more
- Get an Insider Look at How We Do Things at Benchmark
June 2017 Take a peek behind the curtain and see what went into the Benchmark rebrand. You can also learn about what your newsletter templates should have and join for the Benchmark CRM waitlist for an exclusive preview. read more
- Still time to join the Benchmark CRM Waitlist
May 2017 With the impending launch of Benchmark CRM, subscribers have one last chance to join a waitlist for an exclusive preview. Plus, learn more about list verification and how our new PieSync integration can help grow your list. read more
- Don’t Miss Your Chance To Be One of the 1st to Experience Benchmark CRM
April 2017 Get a sneak peek at Benchmark CRM! Plus, learn the mistakes to avoid in email automation. read more
- Learn about what Benchmark does to protect your data
March 2017 Discover practical strategies for using segmentation in your automation. Plus, learn more about how we protect your data and how to remove the guessing game from your marketing with A/B Testing. read more
- Practical Strategies for Automation, List Growth
February 2017 Learn tactics to automatically send follow-ups based on the webpages your subscribers are visiting. Plus, learn the best ways to grow your email list and why you can trust Benchmark. read more
- Strategies for Automation Pro, Email Deliverability and more.
January 2017 Learn how to automate your customer engagement with customer journeys or join our webinar for RESPECT the Inbox and deliverability. Plus, we've made improvements to the Drag & Drop editor with speed and flow as the focus. read more
- Create customized customer journeys with Automation Pro.
December 2016 Automation Pro is here to help you create quality, ongoing customer engagement. We also looked at everything that we released in 2016 and took stock of what happening in the industry as well. read more
- An Interactive Update From Gmail & More on Benchmark’s Origin Story
November 2016 Discover important updates that Gmail has made and what it means for email marketing. Also, learn about important steps that Benchmark has taken in the past and present to help us to move forward. read more
- Get Freaky Good Halloween Tips & Catch Up with the Benchmark Team
October 2016 The worldwide Benchmark team has been busy and we checked in with the gang across the globe and shared some favorite photos from their events. Plus, we included our favorite Halloween-themed posts from the Benchmark Blog full of tricks to deliver a treat to your customers. read more
- Introducing New Pop Up Signup Forms & Other Benchmark Updates
September 2016 This month, we introduced popup signup forms designed to greet website visitors at the exact moment they'd be most likely to subscribe. We also boast a new webinar page and the next chapter of CEO Curt Keller's Going Global series. read more
- Save Time & Improve Communication with Engagement Automations
August 2016 Introducing Engagement Automation to help email marketers save time and tailor the customer journey based on subscribers interactions with campaigns. Plus, we introduce you to Benchmark's Lean Journey and take our first look behind the scenes with the Product & Design team. read more
- Beat the Summer Heat with These Benchmark Blog Treats
July 2016 Learn how Benchmark grew to become the global company which it is today. Plus, get all your email marketing questions answered as well as an education in Lean with Paul Akers. read more
- Become a better email marketer with new integrations, content and more
June 2016 Learn about some of the new integrations that will allow you to boost your other business tools with the power of email marketing. Plus, the Benchmark Blog got a facelift and we answered one of your email marketing questions on Facebook Live. read more
- New Opportunities for Multi-Channel Marketing
May 2016 Increase the power of many of the business channels you're already using by integrating them with email marketing thanks to new template integrations from Benchmark Email. Plus, we've added a Facebook Like button for your email marketing content. Don't forget, learn live during our webinars in which you can follow along in a tour of our tools and ask any questions you may have. read more
- Spring Cleaning to Make Your Email Marketing Shine
April 2016 This month brings a fun infographic on the benefits of Spring Cleaning your email marketing efforts, which we elaborate on with the Heart of Business Round Table with a panel of Benchmark experts. Plus, we've got a great new webinar coming up with our preferred SMS partner. read more
- SXSW Interactive Coverage & A Special Webinar on Deliverability
March 2016 Don't miss all of our live coverage from SXSWi or a very special webinar on making sure your emails find their destination. Also, an awesome episode of the Heart of Business podcast focused on integrated marketing. read more
- A Peek at the Peak of Sherpa Summit and a Look at Privacy Shield
February 2016 This month, we attended MarketingSherpa Summit 2016 and live blogged the entire event to share the best stats and tips with all of you. We also update you on the European Privacy laws and the new Privacy Shield, plus we launched Benchmark Email in French! read more
- Is Your Email Marketing Ready for 2016?
January 2016 We look at some of the hurdles email marketers may face and how to overcome them. We also offer tips to grow your lists and the executive team at Benchmark Email discusses everything you need to know about deliverability read more
- Are You Ready for 2016?
December 2015 See how far email marketing has come in 2015 and join us for a look ahead at 2016, including a holiday email marketing calendar to help you celebrate year-round. Plus, our new custom footer feature has arrived! read more
- Thanks For A Great Year!
November 2015 We take a look back and many of the new ways we tried to say thanks in 2015. We're grateful to all of you for reading our newsletters as well. read more
- New Signup Forms & Integrations to Boost Your Email Marketing
October 2015 New Small Embed Form Builder creates signup forms that automatically fit anywhere you need to place them. Plus, new template integrations make your surveys and events more powerful with an assist from email marketing. read more
- New Integrations Make Benchmark More Powerful Than Ever
September 2015 New Benchmark Email integrations bring your online marketing tools together like never before. SurveyMonkey and Eventbrite template integrations allow you to send your surveys and events to your customers and subscribers with ease. Plus, the Benchmark Email Round Table sits down to discuss list segmentation on the Heart of Business podcast. read more
- Learn to Design Emails for Mobile, Target Your Marketing
August 2015 See your email campaigns through your subscribers' eyes thanks to our report with Edisonda on Mobile Eyetracking in Email Marketing. Plus, signup for our special webinar "Target Marketing: How To Hit Your Bullseye" and listen to our interview with Edisonda's UX Director Hubert Turaj. read more
- Autoresponders & Apps: The Tools To Grow with Email Marketing
July 2015 Discover new autoresponder features now available to Benchmark users, allowing for more control over sending. Plus, a reminder about the Benchmark Easy List app to grow your contacts on the go and a Heart of Business conversation with Big Brother's Nick Uhas. read more
- Win an Apple Watch Sport!
May 2015 Benchmark Email wants feedback from our customers and we're offering an Apple Watch Sport as a reward! Plus, our CEO, Curt Keller, sat down for a chat with the Benchmark Japan team. Wedding and event planner, Dee Gaubert, offered some great tips on managing your own evens on the Heart of Business Podcast. read more
- New Ask Andy & A Preheader Feature
April 2015 Debuting a new Ask Andy video on Targeted Emailing as well as a new preview text feature to control the text that follows your subject line in the inbox. Also featuring a Heart of Business episode with One Concierge founder Arman Motiwalla. read more
- Benchmark Accounts More Powerful Than Ever
March 2015 Email marketing is always in season ... especially with our new holiday email marketing calendar. Plus, incentivize new subscribers with our new Justuno plugin and check out the Heart of Business with Benchmark Email CEO Curt Keller. read more
- Email Marketing on Target
February 2015 Benchmark introduced one of our most powerful features yet: Targeted Emailling. Discover your most engaged subscribers with ease. Plus new PIN security for paid accounts and About.com's CEO joins us for the Heart of Business. read more
- Benchmark Accounts More Powerful Than Ever
January 2015 You can now boost the power of your Benchmark Email account thanks to the ability to integrate with tools like Eventbrite, PayPal, GoToWebinar and more than 300 others with the help of our new Zapier integration. Zapier also named Benchmark a top email marketing app. read more
- Giving Thanks
November 2014 Benchmark Email is thankful for each and every person who uses our tools to help his or her business grow. We show our thanks and give back in the form of providing the best tools possible. read more
- Special Edition
October 2014 The Benchmark Email Designer is now better than ever. New features include the Navigation Bar Block to help duplicate the branding of your website. Also included in the Email Designer update is new mobile stylings. Plus, the new Code Editor provides a dual viewing panel. read more
- Siri-ous About Support
September 2014 We've introduced a new customer support portal. Now, finding any and all assistance you need is available in one convenient place. The Benchmark Blog puts a spotlight on Millennials in Marketing and the Heart of Business asked: Siri, Will You Be On Our Podcast. read more
- Look Back to School Fresh with Inbox Checker
August 2014 Make sure your emails looks as great as you did on the first day of school. Plus, why you should focus on the customer experience and a conversation with Yammer's Adam Pisoni on corporate culture. read more
- New Email Designer Is Here!
July 2014 New email designer is now available for all Benchmark users. The Benchmark Mobile app is new and improved and now available on Android. Listen to the Heart of Business discuss UX Design with Ezekiel Bruni. read more
- World Cup Musings & More
June 2014 Benchmark is all about the World Cup. Plus, make sure your emails are dressed for every occasion with Inbox Checker. Listen to the Heart of Business on Virtual Assistants with Nick Loper. read more
- Drag & Drop Editor is Here!
May 2014 Introducing Benchmark’s brand new email designer. Learn about Benchmark’s Guru program. Listen to the Heart of Business with Sharon Chen of America’s Startup Live. read more
- Two P’s in a Podcast - Preparation to Publishing
April 2014 Everything you need to know about podcasting. Listen to the Heart of Business with a pair of globetrotting brothers, catch up with Ask Andy and learn about Benchmark’s great Easy List app. read more
- Bland Brand? That Won’t Stand!
March 2014 This entire newsletter rhymes. To not do so in a tribute to Dr. Seuss, would certainly be a crime. Watch a new episode of Ask Andy, and enjoy a Heart of Business episode with Chris Brogan for some more brain candy. read more
- Mobile Marketing & Kindle Giveaway
February 2014 February 2014 Marketing with the mobile user in mind. Listen to the Heart of Business with Wil Reynolds. Watch a video on Benchmark’s Salesforce integration as well. read more
- Funnel Vision & Kindle Giveaway
January 2014 Focus on the digital marketing funnel. Check out a great user testimonial from Stitch Cafe, listen to the Heart of Business with Mixergy’s Andrew Warner and start using the Benchmark Email Lite WordPress Plugin. read more
- Kindle Giveaway & Crowdfunding
December 2013 Learn all about crowdfunding and win a Kindle in the process. Get a tour of Benchmark in 60 seconds, listen to the Heart of Business with Dino Dogan of Triberr and don’t forget to give A/B testing a try! read more
- Community: Building a Better Business
November 2013 Join our latest Google Hangout on Events called Tickets to Curtains. Check out our series on Community Building, listen to the Heart of Business episode with the creator of Choosatron and don’t forget to download the Benchmark Power Plugin. read more
- Kindle Fire HDX Giveaway
October 2013 A series on infographics, tied in with candy! Check out new Halloween themed email templates, our brand new infographic and learn more about the Inbox Checker. read more
- New Benchmark Features!
September 2013 Inbox Checker has arrived! Know your email looks great across, any device or inbox client. Plus, learn the tricks of the trade show, watch as Ask Andy tell you about A/B testing and download the Benchmark Power Plugin. read more
- Kindle Fire HD Giveaway
August 2013 The series this month focuses on SEO. A/B testing has arrived! Plus, more “Emails That Do Work” from Benchmark users and the Easy List app is now available for Android tablets. read more
- En Route to ROI & Winning Amazon Gift Cards
July 2013 Learn about ROI and get immediate returns in the form of a great prize. Listen to the Heart of Business with Benchmark’s own, Anything Box, check out more users “Emails That Do Work” and sign up for a live Google Hangout on ROI. read more
- Win a Kindle Fire HD & $100 Amazon Gift Card
June 2013 Get some lessons on leadership and take home some great prizes in the process. We’re talking business and rock and roll on the Heart of Business podcast, there’s a new Ask Andy episode to enjoy and a live Google Hangout focused on ROI. read more
- Win an iPad Mini & More Fortunate Events
May 2013 Hear the great things businesses do with events and win an iPad Mini. Listen to a Heart of Business episode with a beer expert, check out some Benchmark users’s “Emails That Do Work” and start your own event. read more
- Win an iPad Mini & Social Success Stories
April 2013 Hear others’ stories of social media success and win an iPad Mini. Watch the Ask Andy trailer, tell us about your Benchmark Events and check out an awesome Earth Day inspired infographic. read more
- Win a Nexus 7 Tablet...the Write Way
March 2013 In our monthly series, we’re blogging about ... blogging. Check out a new Ask Andy video, download the Benchmark mobile app and the new Check-in by Benchmark app for Events. read more
- Win a Kindle Fire, and Better Deliverability
February 2013 Benchmark cares ... especially about kids. That’s why we offer free email marketing to any youth focused non-profit. Check out the DIY series, win a Kindle Fire ... and watch a video tutorial on getting better deliverability. read more
- Win a GoPro Hero Camera
January 2013 Benchmark has yet another great giveaway, plus learn how you can use Benchmark Events for online opportunities. See what new feature was created, thanks to a user suggestion and learn how to best use images in your marketing. read more
- Presence for Non-Profits: New Benchmark Contest
October 2012 This month Benchmark Email offers prizes for our non-profit guest blogging series. Plus, are you ready for Event Marketing? Try out your first free Event today! read more
- Welcome to the New Benchmark Email!
September 2012 The new Benchmark Email is here, with all the features you love in a shiny new package. Check us out! read more
- Win a GoPro HD Hero Camera with Our YouTube Contest
August 2012 Get ready for our Reel Marketing vlogger series. We'll teach you how to become a YouTube star and give you a chance to win a GoPro camera! read more
- Ask Andy: Where Does Email Fit in My Marketing Plan?
July 2012 Resident Benchmark blogger & pop culture aficionado Andy Shore gets animated in our first ever Benchmark Email cartoon. read more
- New Email List Building Tools & Plugins
June 2012 Benchmark Email unveils its latest features: importing third-party contact databases, new custom signup forms, Facebook & WordPress plugins and a new Easy List Desktop App. read more
- New Easy List App Will Help Grow Your Lists
May 2012 This Easy List Desktop App will help you build your email contact lists at points of sale, tradeshows, wherever you go. Best of all: It's completely free! read more
- New Easy List App & Highrise CRM Integration
April 2012 This month Benchmark Email unrolled two great new features: A new integration that lets users upload their Highrise contacts into their Benchmark account, and a desktop app that lets subscribers sign up right from your computer! read more
- Download the Benchmark iPhone App!
March 2012 Benchmark Email's FREE iPhone App has arrived! Download it today from the Apple App store. read more
- Marketing Strategies from General Sun Tzu
February 2012 Military master General Sun Tzu leads off a special Benchmark Email newsletter with his timeless marketing strategies. read more
- Check Out the New Benchmark Email User Forum!
January 2012 The new Benchmark Email User Forum has arrived! Join the conversation with the Benchmark Email staff. read more
- Holiday Tips for E-Commerce
December 2011 Read Benchmark's latest free PDF manual to learn all the best pro tips for holiday online marketing. New user forum coming next month! read more
- Holiday Marketing Tips
November 2011 New Benchmark Email editor! Follow along as our Sales Manager Daniel Miller takes you on a video test drive. Not sure how to begin with your holiday campaigns? Check out our new manual on online marketing for the holidays. read more
- Remembering Steve Jobs, and Forgetting Netflix
October 2011 We lead this edition of the Benchmark Email monthly newsletter with a look at the legacy of Steve Jobs. But not all CEOs are quite as beloved. This month, Nexflix CEO Reed Hastings could stand to learn a thing or two from Jobs. read more
- Integrate Foursquare with Email Marketing
September 2011 Time to get back to school! Benchmark reveals the ins & outs of B2B and B2C marketing and discusses how to integrate foursquare into your marketing. read more
- Benchmark Invests in Youth Sponsorships
August 2011 Benchmark Email has created two completely FREE sponsorships that focus on kids first: Our PTA sponsorship and our Benchmark Cares About Kids program! read more
- What's New: Groupon Can Work for Your Company
July 2011 In today's world of TV shows about couponing, do you know how to make Groupon work for your company? read more
- What's New: iCloud and iOS 5 May Change the Game
June 2011 Learn how your email marketing will be affected by Apple's iCloud and iOS 5, how to protect yourself from email harvesters, create an email marketing plan and check out 6 new video tutorials! read more
- What's New: International Robinson Lists
May 2011 This month's newsletter takes you full circle with email marketing. First we tell you how to ensure your new subscribers will stick around for the long haul. read more
- What's New: Check Out Our New Facebook App!
April 2011 We've been busy on the Benchmark Email home front. We launched a Facebook app, which allows our users to add a signup form to their Fan Pages easily. read more
- What's New: Benchmark Wants to Showcase Cool Stuff for Your Small Business
March 2011 Benchmark Email is calling out to the small businesses and the companies that cater to small businesses to find the answer to what is perhaps this decade's most pertinent question.... read more
- What's New: How to Beat a Crazy Email Deadline
February 2011 Email marketing is supposed to be fast, very fast. The touch of a button and the emails are in the inbox, right? Wrong. read more
- What's New: Turning Your Customers into Evangelists
Januray 2011 Are you treating your customer like a family member or a best friend? Are you doing everything in your power to ensure that they are content, satisfied and even outright enthusiastic about your brand? read more
- What's New: Are You a Consummate Email Designer or a Cake Decorator?
December 2010 When you approach your email marketing solutions, you can learn a great deal about usability issues by following world renowned designer Jakob Nielsen's studies read more
- What's New: Avoiding the Inadvertent Email Insult
November 2010 There are many ways to insult your readers without using any specifically offensive words. read more
- What's New: The Impact of Gender on Email Segmentation Strategies
October 2010 Many email marketers segment their lists by lifecycle, behavior, psychographics, and many other factors, but few take into consideration the most basic segmentation of all when it comes to targeted email read more
- What's New: RFM: The Critical Metric Less Than 1/4 of All Email
September 2010 A Forrester Research study recently demonstrated that 71% of all email marketers consider click-through rate as a valuable metric while 61% also track open rates. read more
- What's New: Top 10 Steps to Gaining Social Media Success
August 2010 Experian recently published research proving that an email marketing message that is shared within the social networking sphere delivers approximately five times as read more
- What's New: Top 7 Ways to Become a Better Email Marketer
July 2010 There are seven easy, simple, and basic ways that you can become a better email marketer today. None of these require massive data integrations, read more
- What's New: How to Make an Email Impact in an ADHD World
June 2010 It may come as an unpleasant surprise when you consider the hours that you spend poring over the content of your email marketing campaigns, read more
- What's New: When the Volcano in Iceland Shut Down UK Flights, Email Became My Lifeline
May 2010 At the end of an overlong trip to Europe, I was elated to be finally heading home across the Atlantic. Grasping my boarding pass. read more
- What's New: Fire Your Writers, Hire Your Customers!
April 2010 Chances are there are countless comments about your brand, favorable and otherwise, on a plethora of social networks. read more
- What's New: David Ogilvy's "Mad Men" Rules For Successful Email Marketing
March 2010 David Ogilvy, the genius co-founder of the Ogilvy & Mather advertising agency and perhaps real life inspiration for hit TV drama "Mad Men", did not live to see the day of universal email marketing. read more
- What's New: How The iPad Will Change Email Marketing
February 2010 The launch of Apple's new iPad tablet computer has set off a firestorm of plaudits and criticisms, but one thing is certain: The Age Of The iPad has begun and it will change email marketing forever. read more
- What's New: Boost Visibility with Social Sharing Links
July 2009 Facebook. Twitter. Digg and Delicious. You've probably heard of these social networking and bookmarking apps, but you may also wonder how they relate to your email campaigns. read more
- New feature: View Maps Of Where Your Openers Are Located
May 2009 With our advanced tracking tools, you can already view the opens of your email campaigns as they happen. But now we've delivered something even better: maps of where your openers are located. read more
- Check out our new and improved features!
April 2009 Now that we've launched our brand new site, it's time for you to take a look around. Things have changed. We've improved some of our standard features and even added a whole new set of robust new ones to our service. Here are three features that we're excited to promote. read more
- Preview Pane: 5 Tips On Using The Preview Window To Your Advantage
August 2008 Many email marketers, in their ongoing quest to make their emails dynamic and appealing, forget about the preview pane. Recent studies show that not only do most email marketers use that tiny window to decide whether to open their emails, but that email marketers must adjust to a growing number of recipients who never open emails and use the preview pane exclusively. read more
- Email Marketing Layout Links: 5 Essential Tips
July 2008 Using links in email campaigns is simple. Using links successfully in email campaigns is an entirely different story. While it's tempting to think that a smatter of links alone will kick your campaign up a notch, there's an entire set of guidelines for those little pieces of code. read more
- Create and adjust your templates with Benchmark's new Email Builder!
June 2008 Some of our customers have complained that our email template editor is too clunky. Too difficult. Too temperamental. Well, we've been listening. We've created a brand new email editor called Email Builder. And we've built it from scratch, based on your suggestions and needs. read more
- Complaint corner: 6 ways to cut back on customer gripes
April 2008 If you've been in business for any span of time, you know quite well that you can't please every single customer. But that doesn't mean you're helpless to head off complaints at the pass, especially when they're tied in to your email marketing campaigns. Here are six tried-and-true ways to cut back on gripes from your email marketing subscribers read more
- Frequency matters: 5 tips on how often to send email campaigns
February 2008 It doesn't matter if you're totally new or an old hand at email marketing, I'll bet at some point you've struggled over frequency. Much of this hand-wringing happens because there's a mighty fine line between bugging a customer and practically abandoning them. In other words, email campaign frequency is no different than dating: too much or too little contact can have equally disappointing results . read more
- Email and newsletter archives: 5 SEO-friendly tips
January 2008 If you're like most email marketers, you probably see your emails and newsletters short-lived documents. By the time your next campaign comes around, your last one is out of sight, out of mind. But if you're ditching your old copy and layouts without archiving them on your site, you're missing out on a valuable engine optimization SEO tool. And even a single archived email or newsletter can boost your site's online visibility. read more
- Benchmark Bulletin: Your monthly dose of the latest email marketing news and trends
December 2007 According to a new survey, 80% of U.K. retailers are using email marketing campaigns to strut their stuff. Opt-in is king, with the full 80% using sign-up boxes and ListBuilders to get customers to subscribe to their newsletters and emails. read more
- Selling savvy: 8 great ways to improve your sales email layouts
September 2007 Despite some opinions to the contrary, your sales email layouts are just as important as your subject lines or copy. A visually appealing, organized, and clean email layout can draw customers into reading more, visiting your site, and spending their hard-earned dollars in your online or brick and mortar store. read more
- Email Marketing Focus
August 2007 How important is email marketing to British businesses? Very. According to a study by UK-based B2B Marketing Magazine and a popular, UK-based email marketing company, 87% of British businesses surveyed consider email marketing to be a "critical", "very important" or "important" part of their marketing activities. read more
- Creating dynamic drip campaigns
July 2007 Autoresponders are also known as "drip" campaigns. Why? Because once a customer enters their info into a ListBuilder/sign up box, the "dripping" starts, sending them a string of different emails over a set amount of time. read more
- Welcome to Benchmark Email's monthly roundup of email marketing news
June 2007 According to a shocking survey by Pivotal Veracity, brought to you by the gurus at Marketing Sherpa, the vast majority of subject lines - more than 50 percent - come through as garbled, feature poor spacing or display strange symbols. read more
- Seven ways to improve your delivery rates
June 2007 Good deliverability is one of the most important things you can strive for and achieve with email marketing. But it isn't always easy to accomplish. That's why we've included seven ways on how you can improve your delivery rates... read more
- Benchmark Email Bulletin: the best surveys, studies and email marketing tips
May 2007 A U.K. firm recently interviewed more than 400 people about email marketing and their buying habits. What they found was this: not only does great email marketing encourage people to spend more online, but it actually drives people into brick and mortar stores to make their purchases. The study also shows that the majority of those interviewed forwarded emails to their friends. read more
- Survey your customers via Email
April 2007 Benchmark Email surveys featuring questions on products or services are far superior to the more traditional survey methods. Don't believe us? Here are five reasons why.. read more
- Benchmark Email brings you the best surveys, studies and stats on email marketing
April 2007 In a not-so-shocking yet extremely relevant survey, BtoBonline discovered that most email marketers - especially those on the business to business side - continue to forgo testing their campaigns before they actually send them. But the benefits of testing go far beyond checking to see if the layout works or whether the content has grammatical errors - it can tell you which emails will make it into the inbox and which won't. read more
- Need a quick, easy way to boost your contact list? Create your own ListBuilder!
February 2007 Your permission to e-mail customers can take many forms, from a handshake to a passed-along business card. But why not give them a simple way to sign up on your Web site? Benchmark E-mail helps you do this with our built-in ListBuilder feature. Use our ListBuilder tool and create a button and a sign up page that captures customer info in a snap. read more
