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Summary: Benchmark Email releases free online guide and blog content to help auto dealerships create and send great email campaigns.

Benchmark Email creates free online guide and blog content for auto dealership marketing
The downloadable guide and blog posts focus specifically on content, tracking and delivery for email marketing campaigns created by owners and managers of auto dealerships.

Los Alamitos, Calif., April 1, 2011 – Benchmark Email, one of the world's leading, global email marketing services, has created a free online guide to help auto dealerships create effective, engaging email campaigns. The guide, titled “Automotive Dealership Marketing: Email Campaigns Driving Sales” covers everything from auto business click-through rates to email marketing goals to promotional approaches.

“With the economy moving at such a slow pace, most auto dealerships are having difficulty gaining traction with their print, online and other promotional campaigns. However, even during all this, email marketing remains one of the cheapest, most effective tools for auto dealerships,” says Curt Keller, CEO of Benchmark Email. “With our auto dealership email guide, we help dealerships plan, create and execute email and online marketing campaigns that actually turn browsers into buyers.”

The guide is also accompanied by in-depth blog content on scheduling content around dealer events, setting email campaign frequency based on customer type, using OEM co-op email marketing funds, and other topics. The guide is also part of Benchmark's free online library, which features more than a dozen ebooks on everything from restaurant promotion to online marketing for small businesses.

Benchmark Email provides the tools to manage lists and create, edit, send and track email campaigns, with all-inclusive paid plans starting at $13.99 a month. The company also offers hundreds of themed email templates as part of every monthly package, including invites, video email templates and seasonal-themed email and newsletter layouts.

About Benchmark Email
Benchmark Email is an award-winning, international email marketing service used by thousands of small, medium and large-sized businesses. As one of the fastest-growing, US-based email marketing companies, Benchmark currently offers Web-based service to German, Spanish, Japanese and Chinese-speaking clients. The company also offers a free email marketing plan for small businesses just starting to build email lists.