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Summary: Benchmark Email releases Introduction to Online Marketing guide filled with social media, SEO and advertising tips for small businesses.

Benchmark Email Releases Introduction to Online Marketing Guide for Small Businesses
The new guide, available for free at the Benchmark Email Website, explains how small businesses can effectively use SEO, social media, free and paid advertising.

Los Alamitos, Calif., April 1, 2011 – Benchmark Email, one of the world's leading, global email marketing services, has released an online guide designed to give small businesses the confidence and knowledge to successfully market their company, products or services online. The downloadable guide, titled “Introduction to Online Marketing,” covers a broad range of topics including free vs. paid advertising, leveraging social networking sites and using search engine optimization techniques for maximum effect.

“When you're a small business owner and you're faced with numerous online marketing options, it can be very challenging to find out what type of promotion works best,” says Curt Keller, CEO and founder of email marketing company Benchmark Email. “With our new guide, we not only explain the purpose of each facet of online marketing, but we help small businesses decide whether PPC, SEO, social media or other tools are right for them.”

The Introduction to Online Marketing guide is one of more than a dozen free guides Benchmark has produced for a small business audience. The company has an online library of downloadable guides tackling the topics of email tracking and metrics, online surveys and polls, and best practices for managing email lists, as well as marketing techniques for restaurants, automotive dealerships and associations. Each guide can be downloaded for free at Benchmark's email marketing manuals online library.

Benchmark Email provides the tools to manage lists and create, edit, send and track email campaigns, with all-inclusive paid plans starting at $13.99 a month. The company also offers hundreds of themed email templates as part of every monthly package, including invites, video email templates and seasonal-themed email and newsletter layouts.

About Benchmark Email
Benchmark Email is an award-winning, international email marketing service used by thousands of small, medium and large-sized businesses. As one of the fastest-growing, US-based email marketing companies, Benchmark currently offers Web-based service to German, Spanish, Japanese and Chinese-speaking clients. The company also offers a free email marketing plan for small businesses just starting to build email lists