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Summary: Benchmark Email releases Easy List App, a desktop app that allows subscribers to sign up directly from clients' computers.

Benchmark Email Releases Desktop App For Building Email Lists
The free app, named Easy List, lets Benchmark users sign up new email subscribers from online or offline computers at trade shows, retail shops and more.

Los Alamitos, Calif, May 8. 2012 -- Benchmark Email, the leading, global email marketing service for small business, has added a desktop app to the company's collection of award-winning list-building tools. Named Easy List, the free app sits on a laptop or personal computer desktop, and includes a simple form that lets customers sign up for newsletters, even when offline, while at trade shows, shops and more.

"Gathering email addresses online is very effective, but if you're not signing up newsletter subscribers in face-to-face situations, you're really missing out on a great opportunity," says Curt Keller, CEO of Benchmark Email. "With Benchmark Easy List, you can sign up subscribers from an offline computer at your cash register, convention booth or special event, and as soon as you're connected to the Internet, those email addresses are instantly added to your preferred email list."

The Easy List app, which can only be used with a Benchmark Email free trial or paid account, is compatible with both Windows and OS X computers. The app includes themed backgrounds for the email signup page, and a special lock feature that prevents customers from accessing anything beyond the fill-in form. Easy List users can switch between different Benchmark Email accounts, and can pick from various email lists to add contacts. An iPad version of Easy List is in the pipeline.

Benchmark Email offers paid email plans that start at just $13.99 a month, and include hundreds of customizable email templates, sophisticated reports and robust list management tools. Clients can sign up for a free trial or paid account at https://www.benchmarkemail.com/Register.

About Benchmark Email
Los Alamitos, Calif.-based Benchmark Email is the leading, global email marketing service for small businesses, bloggers and entrepreneurs. The email marketing company serves clients in the United States, Europe, Asia and the Middle East, with award-winning, top-notch email marketing features developed with the input of users.