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Online Marketing Guide for the Holidays

2011 Edition

The holiday season is often the busiest time for retailers and e-tailers alike, and with 2011 slated to be the biggest year for online purchases yet, getting your holiday offers, coupons, discounts and deals out there is essential. In Benchmark Email's Online Marketing Guide for the Holidays: 2011 Edition, we take you step by step in crafting a professional online and email marketing campaign. Inside you'll learn how to craft engaging email newsletters, when to send (taking advantage of Black Friday and Cyber Monday), providing options for the credit-challenged, shipping, social media networking and PPC - with a section on individual holidays and symbols you can utilize for the season. So download Benchmark's free PDF today or read it directly from our site!
What's Inside
Creating Dynamic Email Newsletters
From Cyber Monday to Black Friday
Shipping and Payment Options
Create Engaging Headers & Footers
Promoting with Social Media
Targeting with Ads & PPC
Daily Deal Pros & Cons
Balancing Religious & Secular
Different Holiday Symbols

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