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Benchmark Email Introduces List Cleaning Feature to Purge Non-Openers from Email Lists
The new feature lets Benchmark Email clients purge, as a group, email addresses of subscribers who haven't opened 5, 10, 20 or more emails sent to them.
Los Alamitos, Calif., September 20, 2010 – Benchmark Email, an award-winning email marketing service, has introduced an email list cleaning feature designed to delete non-openers from subscriber lists. The new capability, part of Benchmark's growing slate of list hygiene tools, gives clients the option of purging email addresses of people who haven't opened 5, 10, 20 or 30 emails or newsletters. Benchmark Email clients can already remove bounces and unsubscribes from their contact lists.
"The top email marketers understand that it's better to have a smaller, active list than a large list filled with people who never open emails," says Curt Keller, CEO of Benchmark Email. "With this new list cleaning feature, our clients can dump email addresses of subscribers who never open emails in as few as 5 campaigns, resulting in a cleaner, tighter list. The end result is a list of people who open emails, click on links, and purchase products and services featured in email and newsletter campaigns."
Benchmark Email's list management tools are designed to help clients keep their contact lists free of hard bounces, soft bounces and unsubscribes. According to industry experts, list hygiene is the cornerstone of good email marketing practices. Global data shows list cleaning can prevent spam complaints from customers who have legitimately subscribed, but forgotten why or how they signed up for newsletters and emails. Benchmark's paid plans start at $13.99 a month and include the tools to create, edit, send and track emails and newsletters.
About Benchmark Email
Benchmark Email is an award-winning, international email service used by thousands of small, medium and large-sized businesses. As one of the fastest-growing, US-based email marketing companies, Benchmark currently offers Web-based service to German, Spanish, and Chinese-speaking clients. The company plans to expand into other language markets over the next few years.