Benchmark Email Monthly Newsletter
Dear First Name,
Thank you for reading the Benchmark Email newsletter!
In this newsletter we will tell you why your company should fire your writers, and hire your customers. We’ll also discuss how respecting your customers’ privacy will lead to increased return on investment. You will learn how to craft the unforgettable email. There are also many great April and May holiday email templates to check out. Don’t miss the great tip on freeing up time in your day, by implementing daily email digests.

It has been a busy month here at Benchmark Email HQ. Not that it isn’t always that way. Reflecting back on the month, we have a lot to be proud of. Benchmark Email introduced several new features to our software. We added two new video hosting sites to our video integration options. You can also create links to uploaded PDFs and Docs in tour newsletter. Benchmark Email also introduced a Twitter email template that pulls features straight from your Twitter page, and works with our new Twitter Integration feature.
In This Issue:
Whats New: Fire Your Writers, Hire Your Customers!
Respect Your Customers’ Personal Information & Reap Results
April & May Holiday Email Templates
Tip of the Month
Good to Know: Crafting The Unforgettable Email
Email Marketing Crash Course
Partner Program News
Industry Buzz

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Whats New
Fire Your Writers, Hire Your Customers!

Fire Your Writers, Hire Your Customers! Chances are there are countless comments about your brand, favorable and otherwise, on a plethora of social networks. The positive personal endorsements are overwhelmingly powerful persuaders, and if harnessed correctly, they can form the core of a trend-setting, innovative email marketing program.

Work out a customized, vigorous, and totally empathic structure where this online commentary about your brand can be successfully applied to your marketing efforts and put your customers in control of their own marketing messages. You will soon realize the momentous benefits of people power working for you!

Read all about why you should Fire Your Writers, Hire Your Customers!

Respect Your Customers’ Personal Information & Reap Results

Respect Your Customers’ Personal Information & Reap ResultsThe personal information your prospects provide to you has to be treated not only with total security, but also with exceptional sensitivity. To maximize your customers' comfort, realize that they are uneasy about sharing that information with you and ensure that your email marketing messages reflect your care. Compassionate consideration of your readers' personal privacy will be appreciated and rewarded.

Remember to Respect Your Customers’ Personal Information & Reap Results.

April & May Holiday Email Templates

April Fool’s Day. Easter Sunday. Earth Day. Cinco de Mayo. Mother’s Day. Memorial Day.

Does this list make you want to pull pranks while eating cream filled chocolate eggs and wash it down with a cool cerveza while buying your mom a card made on recycled paper? Or perhaps honor those who lost their lives in service?

If so, share the feeling with your email list using one of our great April & May Holiday Email Templates.

Tip of the Month

The Innovative Concept Of Marketing Email ClusteringMarketing email clustering into once-a-day packages is an unorthodox proposal that may, at first, seem to be overly revolutionary. It could, however, present significant benefits to marketers, ISPs, and customers alike. By restricting and pre-packaging a single daily digest of all the truly bona fide marketing emails received by a customer, not only would the reputation of the participating marketers be elevated, but also the reputation of the industry as a whole.

Learn all about The Innovative Concept Of Marketing Email Clustering.

Good to Know
Crafting The Unforgettable Email
Crafting The Unforgettable EmailNat King Cole was famous for crooning "Unnnnforgettablllllle". Many years after his passing, his daughter Natalie Cole turned it into a duet in a truly unforgettable video. If your marketing emails have fallen into the doldrums of mediocrity, it might be time to start thinking about making your emails unforgettable.

The goal is to knock your customer out of their socks. Your email has to be so unique, so momentous, so distinctive, so... wait for it... unforgettable... that your reader literally won't be able to get it out of their heads for days, if ever. If you think you've had success with your email marketing campaigns so far, just wait until you roll out your first unforgettable email.
Learn everything you need to know about Crafting The Unforgettable Email.


Email Marketing Crash Course

Would you like to see a walk-through of creating and sending out your first campaign? Need help creating lists? Would you like to ask questions in a live learning environment? A computer and an internet connection is all you need to attend our fully interactive training sessions.

Sign up for Benchmark Email Marketing Webinars.

Partner Program News
Refer & Earn Through The Benchmark Email Partner Program
Refer & Earn Through The Benchmark Email Partner Program
Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month but for as long as they participate. This lucrative and rewarding opportunity is available to you right now.

Benchmark Email Partners have learned how easy it is to earn over $5,000 a month, month after month, by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now, and you can too. Unlike the countless online linking schemes which are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity which rewards you fairly and equitably for the contacts you bring to the site.

The Benchmark Email Partner Program includes everything you need to start selling. Banner ads. Text ads. Links. Promotional pages. All of these things can be used in your sales arsenal, and they'll even be coded with a unique affiliate number that tracks every sale to you.

It's totally free to sign up, you can track all your sales through the Partner Program section on our site, and you can earn ongoing commissions, every single month.

Read about all the advantages of the Partner Program or sign up at www.benchmarkemail.com/Partner


Industry Buzz
In 2008, most email campaigns took only two clicks to unsubscribe. Today, nearly four in 10 require three or more clicks for users to opt out. 22% of Internet users in the US believe messages they requested in the past, but no longer want, to be spam. To avoid being labeled as such, opting out must be a simple procedure. --stats from eMarketer.com

In the fourth annual Email Marketing INdustry Census, 37% of respondents said they use email to encourage the sharing of content on social networks. 31% of respondents said they intend to do so.


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