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Thank you for reading the Benchmark Email newsletter!

Benchmark Email is constantly striving to be the best possible version of ourselves that we can be. We are making a greater effort to connect with our valued clients. This includes our newsletter as well as on Facebook and Twitter. Come join the conversation.

In this issue, we have a lot to share with you. There’s new technology that will have an effect on email marketing, a new feature on our site and a slew of tips and information to improve your email marketing strategy. Be sure to read about how successful you can be with our Partner Program.

In This Issue:
Whats New: How The iPad Will Change Email Marketing
Your Email Marketing Success Can Turn On A Subject Line
New Feature: Email to Multiple Lists in One Campaign
How Email Marketing Will Evolve in 2010
Tip of the Month
Good to Know
Partner Program News
Industry Buzz


Whats New
How The iPad Will Change Email Marketing
The launch of Apple's new iPad tablet computer has set off a firestorm of plaudits and criticisms, but one thing is certain: The Age Of The iPad has begun and it will change email marketing forever. Whether you're on the side of "If Saint Steve Jobs sells it, I'll buy it" or "Where's the camera / replaceable battery / multitasking / Flash / Skype / USB / HDMI / OLED..." you have to admit that the iPad has certainly shaken up the consumer electronics sector.

As with every other major technical innovation, there will be those who will blaze a pioneering path to reap the benefits and others who fail to grasp the impact until it's too late. Which side will you be on?

Read more about about How the iPad Will Change Email Marketing.

Your Email Marketing Success Can Turn On A Subject Line

The Subject line is your email's electronic business card, store front, and identity all wrapped up into a handful of characters. Concentrate on writing the best Subject lines you can possibly manage and you will reap the benefits in increased response rates.

ALL CAPS IS NOT FOR SUBJECT LINES, nor are ellipses ... or multiple exclamation marks!!! If you're using this for Valentine's Day »-(¯`v´¯)-» or this to indicate a face ‹(•¿•)› or this as a spacer -:¦:-•:*'""*:•.-:¦:- you might as well not even send the email.

Learn how Your Email Marketing Success Can Turn On A Subject Line.

New Feature: Email to Multiple Lists in One Campaign

We have great news for our Benchmark Email users who want to send to multiple lists at one time.

In Step 2, when building your email, you now have the option to pick multiple lists by clicking on the check boxes. Our system will automatically remove duplicate email addresses.

This is a big time saver for those users that have been sending the same message to multiple lists.

How Email Marketing Will Evolve in 2010

The trends we likely will see in 2010 will include an increase in catering to the swiftly changing choices of individuals who can determine where, when, and how they read messages. With the continuing proliferation of computer-cell phone crossovers, the traditional paradigm of the "computer user reading email" will apply less and less in the future.

2010's consumer is on the go, and the email marketer must keep up with their changing lifestyles. Enabling the customer to shape and manage the incoming communication is a key point to this relevance.

It will be ever more important to build consumer trust through total transparency and provide for their opt-in preferences. Once they are welcomed, then expectations must be fulfilled, and keep updating to fit their requirements.

Hear what else we had to say about How Email Marketing Will Evolve in 2010

Tip of the Month
Get More Mileage from Your Email Newsletters

You can extend the life of your email newsletters with our easy-to-use and free ARCHIVE feature.

With a few clicks, you can create a webpage that becomes a central location for past email campaigns. This makes it easy to share your past newsletters with your contacts and encourage new subscriptions. You can even tweet the url or add it to your Facebook account.

Check out how it works here.

Good to Know
Get More Mileage from Your Email Newsletters

Benchmark Email's List Segments is a powerful, easy to use feature that lets you zero in and directly connect with your desired audience. Segmenting your lists allows you to:

Extract a group of contacts based on any field in your Contact list (sign-up date, zip code, customer type, etc.).

Improve response rates with relevant messages and offers.

Styles: automotive, fashion, architectural

Test offers, subject lines and messages to see which gets the best results before sending to your entire list.

Mail smarter!

Learn more about Using List Segmentation to Target Your Audience.

Partner Program News
Refer & Earn Through The Benchmark Email Partner Program

Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month but for as long as they participate. This lucrative and rewarding opportunity is available to you right now.

Benchmark Email Partners have learned how easy it is to earn over $5,000 a month, month after month, by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now, and you can too. Unlike the countless online linking schemes which are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity which rewards you fairly and equitably for the contacts you bring to the site.

The Benchmark Email Partner Program includes everything you need to start selling. Banner ads. Text ads. Links. Promotional pages. All of these things can be used in your sales arsenal, and they'll even be coded with a unique affiliate number that tracks every sale to you.

It's totally free to sign up, you can track all your sales through the Partner Program section on our site, and you can earn ongoing commissions, every single month.

Read about all the advantages of the Partner Program or sign up at

Industry Buzz
$39 billion--US E-Commerce Spending in Q4, as reported by comScore. Up 3% from previous year.

According to a Silverpop survey, 40% of those polled plan to increase their budget for email marketing. An additional 47% of email marketers said their budget would remain the same.

Of those polled, just over half (52%) said that their main goal was to increase customer loyalty. Of those with larger email marketing budgets, 65% said it was their priority in 2010.

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