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David Ogilvy's "Mad Men" Rules For Successful Email Marketing 
David Ogilvy, the genius co-founder of the Ogilvy & Mather advertising agency and perhaps real life inspiration for hit TV drama “Mad Men”, did not live to see the day of universal email marketing. He did, however, set out a series of rules through his books of the Fifties and Sixties that are just as applicable to modern email marketing as they were to placing full-page ads in Life Magazine or a 60 second TV commercial on The Ed Sullivan Show. Although email marketing can be informative and educational, the bottom line is that it must sell. This Ogilvy "rule" accompanies his famous quote: "You cannot bore people into buying your product. You can only interest them into buying it." "It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night." Great email marketing contains an idea so big that your readers literally stop and take notice. Read the rest of David Ogilvy's "Man Men" Rules For Successful Email Marketing.  The explosion of social media has created the profession of blogger-participant - a fully interactive "face person" who represents your brand's appeal as an integral part of an online community and acts as an extension to your email message. And yes, you need one.A blogger-participant must be trained to understand your brand inside and out, not just with shallow mottos and tag lines, but with a thorough appreciation for the benefits your product can provide. It may sound a bit too "touchy-feely" for traditional marketers, but the person who is the social networking face of your brand has to be convinced that not only will they derive benefits from the promotion of your product (in form of a positive online reputation and a paycheck), but also that the individuals they are interacting with will derive pure benefit in every sense. Learn the benefits of How A Social Networking "Face Person" Can Boost Your Email Marketing Results.  You won’t need the luck of the Irish to score big with our St. Patrick’s Day email templates. It’s easy to capitalize on the holidays when you incorporate Benchmark’s exclusive themes into your email marketing efforts. After all, everyone is Irish on St. Paddy’s Day. Sláinte! Break out your green shirts, socks and shamrocks and check out our St. Patrick’s Day Email templates. Read 3 Ideas for St. Patrick’s Day themed email campaigns and see the templates. |
 Silverpop recently revealed a study that showed that social media "share" links in emails receive a clickthrough rate of 0.5%. While that may not seem like a lot, it’s much higher than the standard "forward to a friend" system, which email marketers have been implementing for several years.What features do you look for in an email marketing company? |
Benchmark Email’s Free Email Marketing Program
 Sometimes, the best things in life really are free. Benchmark Email Free Edition is perfect for the person new to email marketing. Sign up and get all the powerful email marketing features totally free for life with unlimited email campaigns. With the Free Edition, you can manage subscriptions with our sign up boxes on your website. Use Benchmark Email’s template designer to put together great emails and then track your campaigns with our easy-to-read reports. Put those extra touches on your campaign by using simple code to embed polls and videos, and create surveys with ease. Keep your email campaigns visually stimulating by uploading logos and images to your personal image gallery. You get all these great features completely free with unlimited campaigns to boot! Learn about Free Email Marketing with Benchmark Email. |
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Refer & Earn Through The Benchmark Email Partner Program 
Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month but also for as long as they participate. This lucrative and rewarding opportunity is available to you right now. Benchmark Email Partners have learned how easy it is to earn over $5,000 a month - and month after month - by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now. You can, too! Unlike the countless online linking schemes that are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity that rewards you fairly and equitably for the contacts you bring to the site. |
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