A nossa newsletter foi reconhecida como uma das melhores publicações online de emarketing. Inclui artigos sobre aspectos específicos do email marketing baseado em permissão. Entrevistas com líderes da área e anúncios de novas evoluções e parcerias dentro da indústria. Veja alguns exemplos abaixo (em inglês).
- Whats New: Benchmark Wants to Showcase Cool Stuff for Your Small Business
March 2011 Benchmark Email is calling out to the small businesses and the companies that cater to small businesses to find the answer to what is perhaps this decade's most pertinent question.... read more
- Whats New: How to Beat a Crazy Email Deadline
February 2011 Email marketing is supposed to be fast, very fast. The touch of a button and the emails are in the inbox, right? Wrong. read more
- Whats New: Turning Your Customers into Evangelists
Januray 2011 Are you treating your customer like a family member or a best friend? Are you doing everything in your power to ensure that they are content, satisfied and even outright enthusiastic about your brand? read more
- Whats New: Are You a Consummate Email Designer or a Cake Decorator?
December 2010 When you approach your email marketing solutions, you can learn a great deal about usability issues by following world renowned designer Jakob Nielsen's studies read more
- Whats New: Avoiding the Inadvertent Email Insult
November 2010 There are many ways to insult your readers without using any specifically offensive words. read more
- Whats New: The Impact of Gender on Email Segmentation Strategies
October 2010 Many email marketers segment their lists by lifecycle, behavior, psychographics, and many other factors, but few take into consideration the most basic segmentation of all when it comes to targeted email read more
- Whats New: RFM: The Critical Metric Less Than 1/4 of All Email
September 2010 A Forrester Research study recently demonstrated that 71% of all email marketers consider click-through rate as a valuable metric while 61% also track open rates. read more
- Whats New: Top 10 Steps to Gaining Social Media Success
August 2010 Experian recently published research proving that an email marketing message that is shared within the social networking sphere delivers approximately five times as read more
- Whats New: Top 7 Ways to Become a Better Email Marketer
July 2010 There are seven easy, simple, and basic ways that you can become a better email marketer today. None of these require massive data integrations, read more
- Whats New: How to Make an Email Impact in an ADHD World
June 2010 It may come as an unpleasant surprise when you consider the hours that you spend poring over the content of your email marketing campaigns, read more
- Whats New: When the Volcano in Iceland Shut Down UK Flights, Email Became My Lifeline
May 2010 At the end of an overlong trip to Europe, I was elated to be finally heading home across the Atlantic. Grasping my boarding pass. read more
- Whats New: Fire Your Writers, Hire Your Customers!
April 2010 Chances are there are countless comments about your brand, favorable and otherwise, on a plethora of social networks. read more
- Whats New: David Ogilvy's "Mad Men" Rules For Successful Email Marketing
March 2010 David Ogilvy, the genius co-founder of the Ogilvy & Mather advertising agency and perhaps real life inspiration for hit TV drama "Mad Men", did not live to see the day of universal email marketing. read more
- Whats New: How The iPad Will Change Email Marketing
February 2010 The launch of Apple's new iPad tablet computer has set off a firestorm of plaudits and criticisms, but one thing is certain: The Age Of The iPad has begun and it will change email marketing forever. read more
- Whats New: Boost Visibility with Social Sharing Links
July 2009 Facebook. Twitter. Digg and Delicious. You've probably heard of these social networking and bookmarking apps, but you may also wonder how they relate to your email campaigns. read more
- New feature: View Maps Of Where Your Openers Are Located
May 2009 With our advanced tracking tools, you can already view the opens of your email campaigns as they happen. But now we've delivered something even better: maps of where your openers are located. read more
- Check out our new and improved features!
April 2009 Now that we've launched our brand new site, it's time for you to take a look around. Things have changed. We've improved some of our standard features and even added a whole new set of robust new ones to our service. Here are three features that we're excited to promote. read more
- Preview Pane: 5 Tips On Using The Preview Window To Your Advantage
August 2008 Many email marketers, in their ongoing quest to make their emails dynamic and appealing, forget about the preview pane. Recent studies show that not only do most email marketers use that tiny window to decide whether to open their emails, but that email marketers must adjust to a growing number of recipients who never open emails and use the preview pane exclusively. read more
- Email Marketing Layout Links: 5 Essential Tips
July 2008 Using links in email campaigns is simple. Using links successfully in email campaigns is an entirely different story. While it's tempting to think that a smatter of links alone will kick your campaign up a notch, there's an entire set of guidelines for those little pieces of code. read more
- Create and adjust your templates with Benchmark's new Email Builder!
June 2008 Some of our customers have complained that our email template editor is too clunky. Too difficult. Too temperamental. Well, we've been listening. We've created a brand new email editor called Email Builder. And we've built it from scratch, based on your suggestions and needs. read more
- Complaint corner: 6 ways to cut back on customer gripes
April 2008 If you've been in business for any span of time, you know quite well that you can't please every single customer. But that doesn't mean you're helpless to head off complaints at the pass, especially when they're tied in to your email marketing campaigns. Here are six tried-and-true ways to cut back on gripes from your email marketing subscribers read more
- Frequency matters: 5 tips on how often to send email campaigns
February 2008 It doesn't matter if you're totally new or an old hand at email marketing, I'll bet at some point you've struggled over frequency. Much of this hand-wringing happens because there's a mighty fine line between bugging a customer and practically abandoning them. In other words, email campaign frequency is no different than dating: too much or too little contact can have equally disappointing results . read more
- Email and newsletter archives: 5 SEO-friendly tips
January 2008 If you're like most email marketers, you probably see your emails and newsletters short-lived documents. By the time your next campaign comes around, your last one is out of sight, out of mind. But if you're ditching your old copy and layouts without archiving them on your site, you're missing out on a valuable engine optimization SEO tool. And even a single archived email or newsletter can boost your site's online visibility. read more
- Benchmark Bulletin: Your monthly dose of the latest email marketing news and trends
December 2007 According to a new survey, 80% of U.K. retailers are using email marketing campaigns to strut their stuff. Opt-in is king, with the full 80% using sign-up boxes and ListBuilders to get customers to subscribe to their newsletters and emails. read more
- Selling savvy: 8 great ways to improve your sales email layouts
September 2007 Despite some opinions to the contrary, your sales email layouts are just as important as your subject lines or copy. A visually appealing, organized, and clean email layout can draw customers into reading more, visiting your site, and spending their hard-earned dollars in your online or brick and mortar store. read more
- Email Marketing Focus
August 2007 How important is email marketing to British businesses? Very. According to a study by UK-based B2B Marketing Magazine and a popular, UK-based email marketing company, 87% of British businesses surveyed consider email marketing to be a "critical", "very important" or "important" part of their marketing activities. read more
- Creating dynamic drip campaigns
July 2007 Autoresponders are also known as "drip" campaigns. Why? Because once a customer enters their info into a ListBuilder/sign up box, the "dripping" starts, sending them a string of different emails over a set amount of time. read more
- Welcome to Benchmark Email's monthly roundup of email marketing news
June 2007 According to a shocking survey by Pivotal Veracity, brought to you by the gurus at Marketing Sherpa, the vast majority of subject lines - more than 50 percent - come through as garbled, feature poor spacing or display strange symbols. read more
- Seven ways to improve your delivery rates
June 2007 Good deliverability is one of the most important things you can strive for and achieve with email marketing. But it isn't always easy to accomplish. That's why we've included seven ways on how you can improve your delivery rates ... read more
- Benchmark Email Bulletin: the best surveys, studies and email marketing tips
May 2007 A U.K. firm recently interviewed more than 400 people about email marketing and their buying habits. What they found was this: not only does great email marketing encourage people to spend more online, but it actually drives people into brick and mortar stores to make their purchases. The study also shows that the majority of those interviewed forwarded emails to their friends. read more
- Survey your customers via Email
April 2007 Benchmark Email surveys featuring questions on products or services are far superior to the more traditional survey methods. Don't believe us? Here are five reasons why .. read more
- Benchmark Email brings you the best surveys, studies and stats on email marketing
April 2007 In a not-so-shocking yet extremely relevant survey, BtoBonline discovered that most email marketers - especially those on the business to business side - continue to forgo testing their campaigns before they actually send them. But the benefits of testing go far beyond checking to see if the layout works or whether the content has grammatical errors - it can tell you which emails will make it into the inbox and which won't. read more
- Need a quick, easy way to boost your contact list? Create your own ListBuilder!
February 2007 Your permission to e-mail customers can take many forms, from a handshake to a passed-along business card. But why not give them a simple way to sign up on your Web site? Benchmark E-mail helps you do this with our built-in ListBuilder feature. Use our ListBuilder tool and create a button and a sign up page that captures customer info in a snap. read more
