No matter which sector of the market you work in, all real estate agencies were hit hard by the economic downturn and home prices have yet to fully rebound. On top of that, Real Estate is an industry often flagged by spam filters before it even reaches the inbox. Yet both factors can be overcome; the first with time, the second with best email marketing practices. Benchmark Email has compiled a white paper for the real estate agencies across the country enumerating the current industry statistics and providing actionable strategies for improvement. In Real Estate: Maximizing Lead Generation with Email Marketing, we'll teach you how to build a great online reputation and bring your prospective buyers the information they really want to know. Explore this free, downloadable PDF or read it directly from our site.
What's Inside
Maximizing Lead Generation
Current Industry Climate
Realtor Marketing Statistics
Open Rates by Industry
Click-Through Rates by Industry
Industry Discussion
Long & Short Term Goals
Best Email Practices
Spam Flagging & Purchased Lists
Benchmark Software Features
The Future