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Email Marketing Articles

Email Marketing Articles

Email Marketing info, articles, guides and more

Our Free email marketing resources cover frequent mistakes as well as best practices in email marketing. We'll show how to build your first list from scratch, write an effective message, and show you how to read the results.

Email Marketing 101

What is email marketing? And how can it benefit your small business? Check out these great articles on using email marketing campaigns to increase your visibility and turn subscribers into customers.

Email Lists

You're ready to get the word out about your company or small business. You know that email marketing is the way to go. But who are you going to send to? Learn about building a house list and opt-in emails here!

Email Polling and Online Surveys

Email marketing gives businesses an unprecedented level of contact with their customers and clients. Don't let it go to waste. Use email polls and online surveys to find out what your subscribers really want.

HTML Email Formatting

Benchmark provides hundreds of HTML Email Templates, but a professional email campaign doesn't end there. Design a custom newsletter that draws your recipients' attention. Learn how to avoid common HTML formatting mistakes and craft engaging layouts.

Online Marketing

After you've created your email campaign, give your subscribers a place to click-through. Archive your past email newsletters and build easy-to-navigate landing pages to introduce users to your website.


The bane of inboxes everywhere, spammers are daily exposing your recipients to phishing scams and other nasty pursuits. Spam filters are cracking down on emails harder every year and you need to know how to rescue your campaign from the blacklist.

Video Email Marketing

Are you ready to advertise on Web 2.0? Embrace the visual medium with video emails and give your users something to share with their social network.