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Send Email Newsletters with Success

In any email newsletter program it's important to have these steps as part of your plan.

For most sellers of products and services in today’s world, the email newsletter is a critical component of their marketing strategy. It’s one of the most intimate ways of interacting with your prospects and customers. Best of all, email newsletters present an opportunity to send personalized and highly targeted communication.

But how do you leverage this powerful tool to ensure you get the best out of it? Here are some steps that might help:

1. Have a clear purpose

Begin your email newsletter campaign with a clear purpose in mind. You’re not just sending email to stay in touch with prospects and customers; you want them to respond to your communication by way of a purchase, referral or some similar action that directly or indirectly will aid you realize your business goals.

2. Talk to the right people

Build an email list of people who might be interested in your products or services. Don’t waste money sending your email newsletters to folks who will mark them as spam. Benchmark Email offers you a customizable signup form that you can easily add to your website. If you’re talking to different target audience profiles, Benchmark Email even helps you classify your contacts according to demographics, likes and other specific attributes.

3. Send a great, attention-grabbing email newsletter!

What separates a good email campaign from a great one? Innovation. An intriguing message. A clean, bold layout that gives the eye something to linger on. ‘What’ you communicate is important, but ‘how’ you communicate is equally so. A little attention to the design of your email newsletter can go a long way in increasing its effectiveness. Remember, your email newsletter is like your door-to-door salesman of old, if he isn’t dressed smartly, chances are customers will be left unimpressed.

4. Track Effectiveness

If you’ve invested money in your email newsletter program, you ought to know if you’re getting enough bang for your buck. Benchmark Email, for example, gives you real-time results about open rates, click-throughs, bounces and, more exactly, when they happen. This kind of data helps you understand how many recipients are actually reading your email newsletter, where they are, who is forwarding your mails and what you could do to improve effectiveness. This is also useful to maintain your email list and clear outdated email addresses.

So the next time you’re sending email newsletters, try and follow these simple steps. After all, the proof of the pudding is in the eating!

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