EU Passes law against online user information misuse
Nov 12 2009, 06:00 PM
New law passed by EU makes it illegal to utilize user information sans consent.
In a move to tighten Internet privacy laws, the EU has passed a law against
misuse of online user information. An amendment to the EU privacy directive
makes it imperative to seek users’ informed consent before placing cookies
on their machines. The aim is to ensure that the online ad companies are provided
access to user information only if the user permits it, having enough information
prior to giving such consent. The ePrivacy Directive targets online ad practices
such as behavioral targeting and audience segmentation.
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