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Anti-spam Investigators Step Up Efforts

Dec 24 2009, 10:49 AM 

Regulators across the world are now taking the fight against spam more seriously than ever before and this was reflected in the Australian Communications and Media Authority’s successes earlier this month.

The Australian Communications and Media Authority (ACMA) recently achieved success in two different cases involving spammers. One case resulted in cumulative fines of $22 million, while the other involved bringing ‘the world’s biggest spammer’ to book.

With over 20 other investigations in progress, the ACMA has taken up the responsibility of enforcing anti-spam legislations, which have been in place for more than five years now. These initiatives by the ACMA reflect the global trend where regulators are beginning to take stronger action against spammers.

While proactive measures by regulators comprise one part of the battle against spam, users are gradually awakening to the idea that unsolicited email coming to their inboxes isn’t acceptable. According to ACMA reports, the number of quarterly spam complaints has risen by roughly 50%.

However, as far as user education is concerned, the ACMA claimed there remains much to be done. A recent survey indicated that as many as 20% of Australians haven’t even heard of the term ‘spam’. And it’s not just Australians, regulators across the world feel there is a need for the Internet-using public to understand the menace of spam and be educated on the way to deal with it.

As instances of spam and its associated fraud rise, regulators are finding that greater vigilance, harsher penalties and user education are key focus areas going forward. Meanwhile, organizations and businesses must take the effort to develop systematic processes and follow best practices when it comes to their email marketing.

Source: http://www.news.com.au/couriermail/story/0,23739,26500071-952,00.html

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