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Anti-Spam Movement Gets Traction Worldwide

Dec 18 2009, 11:04 AM 

In a demonstration of cross-border cooperation on the anti-spam front, regulators in the US, New Zealand and Australia come together to penalize the 'world’s biggest spammer'.

US authorities recently fined Lance Atkinson, considered by many to be the world’s biggest spammer, $16 million for being the brains behind the largest spam operation to date. It is believed that Atkinson and his associates were capable of sending over 10 billion emails a day to Internet users across the world. These emails invariably linked to websites that would sell prescription drugs and other fraudulent weight-loss and ‘enhancement’ pills.

Most recently, Atkinson was summoned to a Brisbane court after the Australian Communications and Media Authority (ACMA) found that he had violated the country’s anti-spam laws. The ACMA claimed it received over 100,000 email spam complaints from users about emails that originated from Atkinson. Earlier, a New Zealand court had also fined Atkinson $100,000 for his spamming misadventures.

These fines and penalties highlight coordinated efforts by regulators, the world over, to deter more people from going down dark spamming alleys. While deterrence may not always stop more Lance Atkinsons from popping up, these are important steps that will set a precedent for more anti-spam violations that may come up in the future.

As an Internet marketer, you need to make sure that you play by the rules. Don’t send unsolicited mail, never buy email lists and consistently work toward building a high-quality opt-in email list. In addition, make sure you give recipients the choice to opt out from your email list, should their preferences change in the future.

As a leading provider of email marketing services, Benchmark Email gives you all the tools you need, not only to execute a successful email campaign, but also stay on the right side of the law, always.

Source: http://www.smh.com.au/technology/security/spam-mastermind-faces-court-20091216-kwe3.html

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