Regulatory watchdog in
Australia warns Coke about text messaging campaigns violating spam
If you thought that the effort to regulate spam and enforce
privacy laws was
limited to the Internet and email, think again. Recent developments in
indicate that authorities are slowly beginning to clamp down on
communication, irrespective of the platform being used.
According to reports, the Australian Communications and Media
has imposed fines on telecom and media companies like Vodafone, Big
and New Dialogue while issuing a firm warning to Coca-Cola about its
Vodafone has been asked to cough up $110,000 while New
Dialogue has already
paid $22,000 in fines. Big Mobile, for its part, has decided to
pay recipients of unsolicited texts as compensation.
For Coca-Cola, the problem lay in the fact that their text
campaigns did not
tell recipients how they could get in touch with the company or
from receiving more messages thus violating Australia’s Spam Act.
This case, once again, highlights the need for marketers
across media to communicate
with customers and prospects responsibly. Whether you’re sending a text
an email, always ensure that you are complying with the prevailing
and anti-spamming laws. Companies who don’t do this risk incurring
and bad publicity for unsolicited text or email communication.
While it is not mandatory, we, at Benchmark Email, prefer that
opt-in email lists. This not only helps our customers create
quality email lists, but ensures that they stay on the right side of
Doing things the right way may seem like hard work and an
in the near term, but know that these measures will help you stay ahead
the long run.
So no matter whom you’re communicating with and what medium
you are using,
take a step back to make sure you’re playing by the rules.