Many companies in the business of reaching its customers online assume that it is an easy endeavor to send an email to the customers on its customer based listings. In fact, it is not so easy to ensure that the messages sent to customers will get to them at all. Delivering an email to a consumer inbox is easier if the company sending the email is a European marketing entity. In the U.S. and neighboring Canada, stricter rules prevent around 20% of emails from ever getting through. This means that only 80% of the permission-based commercially marketed emails sent arrived at the intended destination. These figures, according to the survey, show an increase as noted from the first six months of the year.