Use Benchmark Email for Email Marketing
  • Features
  • Pricing
  • Blog
  • Email Marketing
  • More
Login Sign Up Free EN
×
  

Our Company

  • About Us
  • Our Brand Assets
  • Updates
  • Our Customers
  • Partner Program

Learn

  • Manuals
  • Webinars
  • Video Tutorials
  • Knowledge Base

User Resources

  • Integrations & Plugins
  • Developers/APIs
  • Marketplace

Get in Touch

  • Live Chat
  • Email Us
Call Us
  • INTL 001.562.252.3789
  • USA 800.430.4095
  • UK (+44) 20 3695 2266
  • Switzerland (+41) 43 508 4676
English
  • Español
  • Deutsch
  • 繁體中文
  • 简体中文
  • 日本語
  • Italiano
  • Português (BR)
  • Français

Select your language

  • English
  • Español
  • Deutsch
  • 繁體中文
  • 简体中文
  • 日本語
  • Italiano
  • Português (BR)
  • Français
  • You are here - Home
  • Email Marketing Resources
  • Trends, Spam, Privacy and Regulation
  • Spam Expert From Symantec In Favor Of Bill C-27
Email Resources
  • Email Marketing Resources
  • Email Marketing Video Tutorials
  • Email Marketing Webinars
  • Email Marketing Articles
  • Free HTML Email Templates
  • Email Marketing Terms
  • Email Marketing Newsletter
  • Email Marketing Manuals
  • Developer's Corner
Search Archives
Archive
March 2010 (3)
February 2010 (4)
January 2010 (6)
December 2009 (8)
November 2009 (6)
October 2009 (6)
September 2009 (5)
August 2009 (7)
Monthly
Weekly
Partners & Affiliates
Free Email Marketing
from Benchmark

Spam Expert From Symantec In Favor Of Bill C-27

Oct 26 2009, 08:22 AM 

It's good to see that a security vendor, who deals with Internet safety threats regularly, is supporting the proposed anti-spam legislation in Canada.

The saga of the Canadian anti-spam laws is not likely to end anytime soon. Bill C-27, the proposed legislation, has evoked mixed reactions from the Canadian public. On one hand, the business community believes that the act might become a hindrance for online marketing while on the other; the general population supports the bill. In an action which is likely to please a majority of email users across Canada, Conservative MPs have decided to do away with exemptions they had approved earlier. With these exemptions discarded, businesses will have to get a prospective recipient’s permission before sending any mails.

The latest voice to have come in support of this bill is of Matt Sergeant, Senior Anti-spam Technologist for Symantec Hosted Services. Matt said that the decision to go ahead with the legislation is welcome news for Canadian email users and IT managers. Most companies, which have an online presence, also have spam filters in place. For the IT sector, these spam filters are completely a cost center as they gain nothing except clearing out stuff they do not want.

Most of the Canadian Internet users will agree that the anticipated introduction of the act is taking far too much time. The more time the government takes to pass the act, the more businesses are likely to suffer with spam.

It's not only businesses that suffer; users are also on the lookout for good quality information, which companies take a lot of effort to put together. When recipients’ inboxes are flooded with spam, they might accidentally delete a newsletter or an ezine that they’ve subscribed to. Consequently, users don’t get information they want and the efforts companies take to craft their email marketing campaign come to nothing.

The only viable solution for this problem is to pass new and strict anti-spam laws. Once these laws are in place, the proportion of spam mails will reduce and legitimate marketing emails will move a lot more freely.

With spam levels in Canada already higher than current global averages, the Canadian authorities have a clear agenda ahead of them; to reduce the amount of spam in Canadia cyberspace, as it were. To achieve this, Canadian authorities could draw up legislation along the lines of the American CAN SPAM act.

Source: http://www.itworldcanada.com/ViewArticle.aspx?url=bill-c-27-gains-support-from-symantec-spam-expert

  • Getting Started
  • Email Newsletter Templates
  • Email List Management
  • Email Campaigns
  • Email Delivery Management
  • Email Tracking and Reporting
  • Online Surveys
  • Dedicated Email Server
  • Email Education And Support
  • Resources
  • Frequently Asked Questions
  • Email Marketing Video Tutorials
  • Free HTML Email Newsletter Templates
  • Email Marketing Articles
  • Email Marketing Terms
  • Email Marketing Newsletter
  • Benchmark Business Blog
  • About Benchmark
  • Email Marketing Company
  • Our Customers
  • Press Room
  • Security & Privacy
  • Integrations & Plugins
  • Developers/APIs
  • Partner Program
  • Email Newsletter Community
  • Call Us:
    USA: 800.430.4095
    INT: 001.562.252.3789
  • Privacy Policy
  • Anti-Spam Policy
  • Terms and Conditions
  • Sitemap
Benchmark

Copyright © 2019 Benchmark Internet Group.

  • Youtube
  • Facebook
  • Twitter
  • Google Plus
English
  • Español
  • Deutsch
  • 繁體中文
  • 简体中文
  • 日本語
  • Italiano
  • Português (BR)
  • Français